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Your “Nevers”

August 18, 2011 by Gloria Keith

NEVER NEVER LAND… in the timeless children's story Peter Pan, Scottish novelist J. M. Barrie wrote about a magical place called "Never Never Land". In that place no one ever grew up and everything was timeless. Of course, Never Never Land was really a play on words because its promises were impossible to keep. Some Never promises can be kept. As Salespeople you need to decide which "Never" promises you are prepared to keep. The word Never is too easily thrown around. "I will never this, I will never that, etc.". The whole idea is to "be your word" and stick to your Nevers. 

Here is your ACTION STEP… there are a tremendous number of Nevers you can decide on. The problem is, you can't deliver them all. What you really need to establish is what are your true Nevers? The ones that you live by. It's sort of like establishing your Minimum Standards both for your Customers and for Yourself. Things like: 

1. I will never be late for an appointment 

2. I will never overprice a home knowingly (unless the Seller and I agree on a future strategy) 

3. I will never forget to ask for business/ask for referrals 

4. I will never neglect my prospecting/lead follow-up commitment 

5. I will never take on the Victim Role ("it wasn't my fault") 

6. I will never forget to work on my mindset/attitude every day 

Some of these (and other) Nevers are not easy. The purpose of this Sales Tip is not to make things impossible for you… rather, for you to decide what your Nevers really are. Once you have established that list, then you can commit to stick to it consistently, without fail from now on. Don't make that "hill" impossible to climb. Just make it so that you can constsantly improve yourself and be the Salesperson you really are capable of being.IE: "I will never stop growing". NO Excuses.

Filed Under: Blog, Sales Training

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