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What’s Your “Best Before” Date?

May 19, 2011 by Gloria Keith

BEST BEFORE DATE… often times when purchasing perishables such as milk, etc. we check the “best before date” to make sure we are making a healthy decision. The experts tell us that ignoring the “best before date” could be “injurious to your health”. Sometimes we have Prospects on our list who are long past their “best before date”! Continuing to work with those Prospects may not be “injurious to our health” but doing so certainly can be “injurious to our Sales results”! The first part of this Sales Tip is … have a look at your existing Prospects and see who you should put “back on the shelf”. By doing so you can now go out and find someone whose intentions are more current. Find the prospects who’s “best before date” is a lot more attractive. 

Here is your ACTION STEP…the second part of this metaphor is a question you need to ask yourself… “Have I passed my Best before Date?”. Am I “out of date”? That’s a scary question, isn’t it? Here are some ways to find out… 

1. Is my Marketing out of date? 

2. Are the Scripts I use out of date? 

3. Are my Presentation Skills out of date? 

4. Is my Daily Schedule out of date? 

5. Is my Lead Generation approach out of date? 

6. Is my approach to Social Media out of date? 

All great questions. Take a look at what you are doing on a daily basis. When is the last time you updated each of these items? Are you staying current? If not, you run the risk of your potential Clients putting you “back on the shelf”. If your business has dropped off in the last six months… take a second look at the above points. There are answers in there that will turn things around for you very quickly! NO Excuses.

Filed Under: Blog, Sales Training

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