The Benefits of Risk in Real Estate Sales

The Benefits of Risk in Real Estate Sales

Let’s look at the benefits of taking risks. Now it’s human nature to avoid risks. There are good risks and bad risks. So what kind of risks am I talking about?

Look at your sales business, it would be a risk for example to ask for referrals from somebody that you didn’t know really, really well. Or maybe upgrading your listing presentation and taking it to a whole new level. Or prospecting a whole new source of business that you haven’t gone after before. Those are the kind of risks that are going to take you to a whole new level, and those are the kind of risks that are going to give you big rewards!

Think of risks and rewards like the pendulum on a clock. Let me show you what I mean. The pendulum…if you’re taking risks to one side of the pendulum, it will swing the other way and give you rewards on the other side. So you’re getting risks on one side and you get equal rewards on the opposite side. Pretty simple premise.

Now you could ask, the more risks I take, do I get more rewards? Absolutely, and that’s the whole point here. The real estate Salespeople that only take a small arc in their risk and reward cycle on the pendulum, they don’t get nearly the rewards you can get.

Let me show you what I’m really talking about. This is the kind of risk you should be taking (BIG arc). More risk, more reward. Here’s what happens….when you take more risks, you get beat up more. Let’s face it. That’s part of the business of selling houses. You’re going to get rejection. But, look at the other side of the coin. More rejection gives you way more rewards.

This is what I want you to think about. Think of the things that you’re fearing to do right now and do them right away. Just take that on, because I guarantee you – and I can guarantee you this – you will get a lot more reward because of it.

I’m Bruce Keith. This is just one more way to help make you better. Check out our programs and thanks for watching.