BUYERS AGENCY…today's Sales Tip is very simple. When working with Buyers, they must sign a Buyers Agency Agreement. You would not list a home for sale without a signed Listing Agreement, right? The same holds true when working with Buyers. Here are three great lines to help your Buyer understand why it is in their best interest to sign the agreement with you…
Close #1…Mr./Mrs. Buyer… this Agreement has been created by legislation written to protect all parties involved… especially you the Buyer. Previously when a Salesperson showed a home, they were representing the Seller even though it was not a property that they had personally listed for sale.That meant that no one was representing you the Buyer! That did not make sense. Things have changed. This Agreement aligns me with you as the Buyer Salesperson. It protects you, the Buyer…so that you have representation in the same way the Seller does. Now both parties are protected equally. Make sense? (Yes it does) Terrific, just sign here so we can help you find your dream home.
Close #2…Mr./Mrs. Buyer… this is merely the paperwork needed for us to get started. It is an agreement that allows us to work together so we can find you your dream home. Just sign here and let's get out and get started, shall we? (OK)
Close #3…I only work with 3 to 4 Buyers at one time. By signing this agreement, you are getting my commitment to give you 100% of my effort to get the job done properly. I'm sure that's what you want, isn't it? (Exactly… where do I sign?)
Practice and start using these right away. NO Excuses!