bruce-keith-real-estate-coach-standing

Hire me as your real estate event speaker. I’ll give your team ‘street smart’ real estate sales training.

I don’t teach marketing theory. I use a ‘make sales TODAY’ approach with my speaking services.
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Boost revenue for your real estate broker office. Deliver valuable sales skills to conference attendees. My real estate speaker services pay off, no matter who’s in the audience.

Learn how I’ll improve your team’s sales below!

As a real estate sales speaker, I teach audiences to EXCEED their sales goals – not just meet them. Using engaging methods that keep them coming back for more, real estate agents learn practical sales skills they can implement immediately.

With friendly audience interaction, I offer real estate speaker services that have helped team sales at multiple brokerages. These include the offices of Re/Max, HomeLife, Royal LePage, Century21 and more.

‘Theory’ is far from my style. Speaking dry, repeated words is not effective. A real estate sales team needs to be inspired with what they can do TODAY to make more sales. Conference attendees want to know they haven’t wasted their time or money on your event.

In the end, what they really want, and what YOU want, is to increase revenue, with as little cost as possible. So together, we learn to do exactly that, without the ‘fluff.’

Here is what brokerages and event organizers have said about my real estate speaking engagements:

Bruce, the big difference you offer is this…my salespeople leave your sessions with specific action steps of what to do to achieve immediate results. You have a very grass-roots approach in your teachings. It is very cause and effect…’do this and you will get that.’ There is no fluff in your message.”
Bob Stephens, General Manager of 13 RE/MAX offices with Re/Max Real Estate Centre

Bruce, the “2 Day Success Workshop” that you conducted for my company was highly successful. In my 16 years in the business we have never had such enthusiastic feedback from our salespeople! They are still talking about how they are implementing the multitude of ideas you shared in that program. Practical, easy to take on, with immediate results.

I would gladly recommend this workshop for any broker interested in providing his sales team with a huge volume of new and exciting approaches to running a successful real estate practice. We are very much looking forward to working with you further. Thanks for a great program.”
-John O’Rourke, Broker/Owner, Royal Lepage Muskoka

See more testimonials!

Learn the ‘tried and true’ methods of real estate sales skills: I’ve practiced everything I teach, and can show you it WORKS.

For 15 years I was managing sales teams at IBM. For 10 years after that, I was a successful real estate agent, growing my business to the top charts, from nothing. For the last 21 years, I’ve been a real estate coach and speaker.

I’ve also written books, been published in real estate magazines, and won awards for my speaking and coaching skills.

When I’m called on to be a keynote speaker for an event, I focus on teaching real estate agents what I did (which was earning $275K in my first year, by the way).

My secret was NOT huge marketing dollars. And it was NOT uncomfortable cold calling tactics. It was also NOT robotic script memorization.

Experience can tell you what works in real estate sales.

Everything your real estate agents are going through, I can relate to. I know what it’s like to feel you’ve hit a wall, and that no coach understands YOU. I also know the answer to climbing that wall and jumping over it.

If you’ve not made mistakes, or had those highs and lows, you can miss a lot of learning that could take years to mature.

I’ve been there, and I can show people what I’ve learned in just a few hours, even though it took me years to learn it.

I teach teams how to succeed while being true to themselves. My speeches are not about being pushy with sales.

Truth is, you don’t have to be a smooth talker or a natural-born salesperson to be successful in real estate. Growing a real estate business is simple: if you have motivation and will to put your time into it, you can do it.

I’ve seen it over and over. My clients keep coming back because my sales methods work.

Choose from existing workshops, or ask for a custom real estate training program for your team’s needs

We’ve got the goods to deliver our existing, popular and ‘proven’ workshops. We can also create a customized program for your event. When your brokerage is ready to heat up the fire and get started with sales training, give me a call!

Ask about custom programs


Here are the topics I can deliver ‘on demand’ when training your agents:

“Double Your Lead Conversion – Double Your Commission” (1 – 2 hours)

A whole new look at lead conversion in our changing environment for Internet and traditional  leads. This program starts with setting realistic expectations for the conversion ratios and ends with a clear recipe for maximizing the time spent for lead conversion. Bottom line is dramatically more efficient, with less frustration, and terrific sales results.

Your audience will learn from the speaker:

  • The #1 skill every salesperson needs to know: lead generation.
  • Putting leads to work and see your business grow.
  • 10 powerful techniques for effective follow-up.
  • 6 “must do” lead conversion strategies that work every time.
  • Implementation of practical steps to double your earnings, without money to start.

PLUS! Attendees get:

  • Print material and worksheets handed out during the sessions.
  • Powerpoint presentation file e-mailed after the workshop.
  • BONUS offer: “All the Right Words” product – an added $150 value!

Book now!


“Real Estate Sales Talk” (1 – 2 hours)

Powerful sales communication training. This program provides an amazing overview of real estate sales talk, focusing on the concept that “the quality of your communication will determine the quality of your business.” The result… dramatically more business!

Your audience will learn from the speaker:

  • 12 Insights into highly effective lead generation, objection handling, and closing for the signature.
  • Non-invasive techniques that allow for a natural, conversational approach to helping home buyers and sellers meet their goals.
  • Figuring out what to say and how to say it during sales presentations.
  • Keeping phrases ‘in your back pocket’ to use consistently for real results.

PLUS! Attendees get:

  • Print material and worksheets handed out during the sessions.
  • Powerpoint presentation file e-mailed after the workshop.
  • BONUS offer: “All the Right Words” product – an added $150 value!

Book now!


“Stump the Coach” (1 – 2 hours)

A very popular audience interactive session where we go through excellent, unusual techniques for objection handling. This initial portion is followed by LIVE role-playing with myself. The audience fires objections at me and I demonstrate numerous answers on how to handle each one. It’s a fun session. (P.S.… they won’t stump me).

Your audience will learn from the speaker:

  • 4 ideas on how to get to the ‘heart of the matter’ when handling objections.
  • Real life, unrehearsed ways to overcome even the toughest sales objections.
  • Phrases to use objection handling that can generate results (that is, more sales!).
  • Plus a very exciting bonus item… how to eliminate the need for memorizing tedious scripts – forever!

PLUS! Attendees get:

  • Print material and worksheets handed out during the sessions.
  • Powerpoint presentation file e-mailed after the workshop.
  • BONUS offer: “All the Right Words” product – an added $150 value!

Book now!


“Why Not You? Listing More Property Now” (1 – 2 hours)

No smoke and mirrors, and no more cutting commissions! This seminar demonstrates a step-by-step approach to separating yourself from the competition. Real estate agents will leave with a complete understanding of how to confidently show, “I am different.”

Your audience will learn from the speaker:

  • How to sell your value with a modern-day approach to taking more listings and getting a full commission.
  • 8 specific steps and skills for ‘what to say and how to say it’ when attracting listers.
  • Techniques to reduce time spent driving around buyers!
  • How to be a top producer by being a frequent listing agent.

PLUS! Attendees get:

  • Print material and worksheets handed out during the sessions.
  • Powerpoint presentation file e-mailed after the workshop.
  • BONUS offer: “All the Right Words” product – an added $150 value!

Book now!


“Generating Consistent Closings – Solutions to the Universal Challenge” (1 – 2 hours)

Eliminate the annoying income ‘peaks and valleys’ all real estate agents face. This session focuses on building a solid routine and constantly loading up the sales funnel ‘conveyor belt.’ It answers the question of, “how do I get everything done and still produce reliable earnings?” With this seminar, participants leave with a rock-solid formula for staying on track.

Your audience will learn from the speaker:

  • 8 down-to-earth strategies to put an end to the ‘start-stop-start-stop’ pattern in typical real estate sales practices.
  • 4 ideas for creating accountability that WORKS. NO excuses.
  • A solid way to maintain consistent sales performance throughout the year.
  • Action steps to make closings your regular routine.

PLUS! Attendees get:

  • Print material and worksheets handed out during the sessions.
  • Powerpoint presentation file e-mailed after the workshop.
  • BONUS offer: “All the Right Words” product – an added $150 value!

Book now!


Go for the ‘Rolls Royce” of team real estate training!

If your team or conference needs an organized, module-based, extensive sales training program, we’ve got that too.

Read more below!

“2 Day Success Workshop” (2 full days)

Two action-packed days covering much of the above material, plus in-depth interactive sessions. This new package blends modern-day sales approaches with traditional, proven techniques to create a failsafe blueprint for success in real estate.

This ‘no excuses,’ hands-on real estate training workshop includes 8 separate modules spaced over a 2 day period.

The atmosphere is high-energy and very engaging. Your team learns to introduce positive changes into their business practice, to boost confidence and sales results.

And YES! It’s designed for multiple experience levels including:

  • Seasoned and high producing real estate agents.
  • Salespeople who are stuck at a ‘flat’ production level.
  • Brand-new licensees who need a solid foundation to start their careers.

Your audience will learn from the speaker:

  • ALL of the above tools, listed in aforementioned seminars.
  • Action-based skills to able to implement immediately in your next sales call or business day.
  • Everything you need to know about real estate sales including best business practices, managing your time, generating leads, closing for the signature, and more!

PLUS, these interactive sessions:

  • Try to “stump the coach!” (we’ll bet you can’t!). Learn to overcome your toughest sales objections.
  • Q&A: Ask the real estate speaker for answers to your frustrations, fears, and confusions.

Wait, THERE’S MORE! Like the above seminars, all attendees get:

  • Print material and worksheets handed out during the sessions.
  • Powerpoint presentation file e-mailed after the workshop.
  • BONUS offer: “All the Right Words” product – an added $150 value!

Book me as your real estate speaker today