1. Do not compete on price – compete on value
2. People do not know what they want until you show it to them (Steve was a master at introducing new ideas that everybody needed)
3. Create a great presentation – it’s what sets you apart
4. Create a Buying Experience for your prospect – make it memorable before AND after the sale
5. Do not fear failure
Each one of these could be a one-hour Seminar. When you think about them on an individual basis there is a tremendous amount of wisdom in each.
Look at #1 for starters. Pay special attention to this one. People that can’t sell cut the price. People that can sell earn more than the competition. Show your prospect why what you do is so critical to achieving their goal and then go out and earn that money. Be confident – you have great value to offer. The key in selling is to make sure your customers understand that. Let us show you how to make all this happen. Check out our Coaching. BK