There are numerous examples of large corporations that have built great reputations….Apple, Southwest Airlines, Marriott Hotels, etc.
How about your reputation? What would your community say about you? Every real estate Salesperson believes they have an ironclad reputation. Some do, some don’t. Two critical items in your reputation are Honesty and Being your Word…it’s unlikely you are overlooking those.
Here’s 5 more “must do’s” to keep in mind…
- No false promises… if you say you’re going to call somebody back, do so. It isn’t enough to just get back to them… get back to them exactly when you said you would. Being dependable is a critical part of building a strong reputation.
- Under promise and over deliver… everyone says they do this but it’s one of those elusive items that can get away on you. Build on your reputation by surprising your Client with added value that is unexpected. Make an extra phone call to your Sellers to update them. Doorknock a neighbourhood to find a home that’s not listed yet for your Buyer. Provide service that sets you apart as a special real estate Agent.
- Show up early…being late does not impress anybody.They don’t care how busy you are! When you show up five minutes early it’s not an indication you have nothing better to do… it’s a strong indication that you respect of their time and are a professional real estate Salesperson who’s in control. Having a reputation of “always being late” is not an asset.
- Be prepared… to some extent this ties in with the point #3 about showing up early. When you arrive and appear disorganized, you’re sending the same message of disrespect in a different way. You are saying that their time isn’t as important as yours. Your listing presentation and your buyer appointments should have an underlying message that you did your homework ahead of time and you are the ultimate professional. Prepared = Professional. It adds to your reputation for all the right reasons.
- What energy do you exhibit?It’s almost impossible to be “on your game” 100% of the time. When you’re speaking to or presenting to your Buyers and Sellers you’re “on stage”. Protect your reputation as a real estate professional by always being energetic when you’re on stage. Project an image of confidence, professionalism and enthusiasm. Remember that people are attracted to energy. When “it’s Showtime”… make sure you’re building on a reputation of being emotionally attractive. Be the person that people want to spend time with.
Conclusion: Building a reputation is an ongoing exercise and does take time. I have no doubt that you already take pride in the real estate Salesperson you are being. Make sure you are always aware of these 5 critical “must do’s” and that you follow through. Keep on building. NO Excuses.
Leave a comment below. What’s your favourite technique for building a strong reputation?