POSITIVE OR NEGATIVE SYNERGY?…in running your Sales Business, to get to the Next Level it is critical that "everyone is pulling in the same direction". You will get to a point where you realize that you can't do it all yourself. You need support. This expansion usually evolves in one of three ways : #1) a part-time or a full-time Assistant; or #2) a Partnership; or #3) a Team. This is where it gets tricky. Sometimes the addition of personnel can create Negative Synergy (getting less done) rather than Positive Synergy (getting more done). Obviously this was not the original intention!
Here is your ACTION STEP…the idea behind Assistants & Partnerships & Teams is Win/Win… the equation should look like this: one plus one equals three (1+1=3). That's "Positive Synergy". Achieving that is amazingly simple:
Prepare a "WHO DOES WHAT?" LIST for everyone.
There are not too many magic pills in business, this just might be one of them. It is really just taking the concept of a "Job Description" and coordinating it with everyone else in the group. A "Who Does What?" List performs three very significant functions. It assures that:
1. Everyone knows what they are supposed to be doing…everyone is aware of what is expected of them by the others in the group.
2. There is no overlap in tasks being performed.
3. Nothing is missed… everything that has to be done is covered.
If you have an Assistant, are in a Partnership, or have a Team… make sure that everyone has a very clear "Who Does What?" List in writing. Next, have everyone sit down together and compare the lists. The above three points need to be addressed. This leads to maximum efficiency. Here's the Bonus Point… maximum harmony in the group. This eliminates problems before they start! Do not cut corners here. Do it right and create Positive Synergy. NO Excuses.