Bruce Keith is a leading trainer and realty coach for independent agents, real estate teams and broker organizations in North America. He’s also an author and keynote speaker on real estate sales topics.
Bruce worked in the corporate world for 15 years as a Marketing and Sales Manager with IBM. Thereafter, he himself spent 10 years as a top producer in real estate. He sold over 1000 homes in that time period, despite starting completely fresh in the business. In his first year, he earned over $200K. This is an accomplishment not many can claim in an industry known for its high failure rate of commission-only sales agents.
Realizing his talent, as well as his passion for helping others get to where he did, Bruce later started a sales and real estate coaching business. In the last 18 years, he’s coached well over 40,000 hours. His clients continuously see high returns on investment after working with him. They testify of their ‘rags to riches’ experiences as a result.
Inman News recently honoured Bruce as one of the 25 “Best Real Estate Coaches in the Business.”
Bruce has authored books on sales techniques such as: Real Estate Sales Results: 101 Proven Strategies, Surefire Sales Strategies and Consistency – A Blueprint for Success in Sales. He has also contributed to publications such as REM – The Real Estate Magazine, RE/MAX Best Agent, and IXACT Contact.
But it doesn’t stop there. Bruce’s material is ever-evolving. His list of training products is always growing. From free downloads, to regular blogs, newsletters, seminars and information products, Bruce keeps his material fresh, new and relevant to the audience he’s speaking to.
Among those who have experienced his coaching, speaking and training products, many say Bruce does three things exceptionally well:
- He takes the mystery out of sales. He keeps it easy for everyone. There is no ‘fluff’ in Bruce’s sales training. He tells you what to do now to start seeing results.
- He holds you accountable, making sure you will meet your goals.
- He helps you realize you are capable of achieving your dreams, just like he was.
Bruce has said, time and again, that “a great coach is someone who will not let you settle for what you think is your best.” You could say that Bruce is addicted to helping others achieve success.
Perhaps his own experiences and mentors have influenced him to be the icon he is today. Having learned early on to overcome personal battles, Bruce is confident he can do anything he sets his mind to. He has said, “I have always felt that I am 100% in control of my own results.” And, mindset is a big part of Bruce’s teaching.
Daily, Bruce practices what he preaches by reminding himself that he needs to think bigger, keep learning, and to be wise by taking it one day at a time – moving forward always!
Gloria Keith is usually the first point of contact for many real estate agents utilizing Bruce’s training programs. As the customer support person for the company (and yes, she’s Bruce’s wife and business partner), you’ll quickly notice her intense interest in the people she helps on a daily basis. No one is ‘just a number’ in her system.
Gloria loves people, and that character trait started early in her career, when she worked as a young receptionist and dental assistant for her dad. Watching her dad’s compassion toward his patients inspired Gloria to develop great human interaction skills.
But Gloria bears far more talent to her name. Like Bruce, Gloria worked at IBM in marketing for seven years. She later transitioned into real estate sales (before Bruce, even!). She consistently performed at the top of her game among peers, learning how to strive on a commission-based income.
When Bruce joined her, the two spent months learning how to work together in real estate sales. In the 10 years after mastering their highly productive team dynamic, they definitely witnessed the ‘fruits of their labour.’ Today, the duo uses their collective experience as a teaching formula for other real estate teams.
When Bruce Keith Coaching and Seminars was launched, Gloria’s strength came in producing business systems, supporting clients and incorporating an alertness for customer satisfaction in all aspects of the business.
Her favourite part about running the coaching business is seeing new (and seasoned!) real estate agents pick up on sales skills. She then watches them transform their personal and professional lives as a result – what could be more satisfying?
Realizing first-hand what it took to start in real estate as a ‘second career,’ Gloria knows there isn’t a lot of support for agents getting into the business. She hopes to change that, and to inspire new real estate salespeople with programs like the Real Estate Insider’s Club and other affordable, easy-access coaching products.
Jim Bailey is a sales coach with Bruce Keith Coaching and Seminars. He specializes in teaching real estate agents the skill of sales dialogue – an ever-present need in the industry. He has been an active, top-producing real estate agent in South Carolina since 1999.
The power of language and communication is Jim’s specialty when it comes to real estate sales training. It’s no surprise, since his career involved a 9-year stint as a literature school teacher, a journalism award, plus several accolades for his real estate sales achievements. Jim also takes a particular interest in the art of Neuro-linguistic programming (NLP).
Having been coached by Bruce Keith himself, as well as by others, he is no stranger to the success ‘secret’ of continual growth and training. He believes in the need for personal development, to which he accredits his own success. To this end, Jim has also joined multiple mastermind groups discussing sales language and handling objections – all of which have influenced his style of selling.
These days, Jim hosts a weekly sales script rehearsing session for the Real Estate Insider’s Club – a teleseminar program any real estate agent can sign up for, regardless of skill level or experience. He also provides one-on-one coaching for agents and teams in the industry.
When it comes to mentoring other real estate agents, Jim will notably say, “study your skills. Practice your skills. It doesn’t matter what you do to get prospects ‘in the door.’ Once they are there, you still have to talk to them.”
You can see why it’s no mystery Bruce called upon Jim’s expertise to help the budding agents that come under his wing.